|
The Gilbert E-mail Manifesto (GEM)
Rank:
The Gilbert E-mail Manifesto (GEM)
Michael C. Gilbert gives his opinion about e-mail. He points to three important reasons why e-mail is more important than a website: 1.) Resources spent on e-mail strategies are more valuable than the same resources spent on web strategies. 2.) A web site built around an e-mail strategy is more valuable than a web site that is built around itself. 3.) E-mail oriented thinking will yield better strategic thinking overall.
|